Diversity 

in the beauty industry is worth a staggering 500 billion dollars. Unfortunately, the market is lacking when it comes to offering a wide range of products that cater to those with diverse skin tones. Despite this, in 2022 diverse people spent 6.6 billion dollars on skincare and beauty products that weren't designed to meet the needs of their specific skin types. Finding and buying the right products continues to pose a challenge as customers are often uncertain about which to purchase or how to use them, and most store staff are not knowledgeable about what could be suitable for the customer’s skin. Consequently, there have been frequent reports of misplaced products. To tackle this issue, GoJusWhips has developed a solution, providing a range of botanical corrective products designed for a variety of skin tones.